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This systematic literature assessment explores the transformative affect of digital media on community relations (PR) approaches, concentrating on authentic-time engagement, company name administration, transparency, authenticity, plus the strategic use of knowledge and analytics. The review aims to establish enterprises' prospects and troubles in adapting to your evolving digital PR landscape. Working with PRISMA pointers, a demanding Examination of peer-reviewed content articles printed in between 2010 and 2024 was done, causing a ultimate synthesis of 110 research. The conclusions underscore the pivotal purpose of digital media in redefining PR procedures, specifically in enabling genuine-time disaster management and fostering company name by way of social media platforms.